​LinkedIn can be a powerful tool to build a professional network and connect with new people and opportunities if used correctly. Follow these tips to create an impactful profile:
 
DO: Write a strong headline and summary.
  • Your headline and summary are your opportunity to make a good first impression, something that only happens once. Be sure to describe your title and outline the services you offer in the first 70 characters of your headline, ensuring it’s viewable on the mobile app
 
DO: Be succinct.
  • Keep your experience descriptions short and specific. When describing your previous roles, include the company name and use bullets to briefly describe projects/responsibilities that highlight your talents. You want to showcase your career without clutter.
 
DO: Personalize your messages.
  • Personalize invitations for each recipient and avoid reusing default messages that may be read as spam. Be sure to use the recipient’s name and refer to their profile to show that you did research before reaching out.
 
DO: Be proactive.
  • Put yourself out there. LinkedIn is most effective when you put effort into building relationships and have a meaningful presence. This will help in future job searches and in building out your network.
 
DON’T: Spam.
  • Avoid repeated requests to connect if you do not receive responses. You can wait a while and follow up, but multiple iterations may look desperate and unprofessional.
 
DON’T: Forget that LinkedIn is a professional space.
  • Be mindful of the types of content that you are providing, and what they say about you in a professional setting. Also consider activity broadcast settings when posting and updating your profile so you know what your network is seeing.
 
DON’T: Be shy.
  • Building a presence on LinkedIn can be intimidating; your content will be viewed by peers, superiors, and potential employers. Be brave, focus on your goals, and put yourself out there.  ​
More by the A&C Team
​Andrews & Cole is a certified woman-owned boutique executive search and consulting firm with a focus on accounting and finance professionals. Clients range from start ups to Fortune 100 in nearly every industry.